Word: mcpizza
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...what they spent just five years ago. As pizza has become more popular, the chains have seemingly sprinkled their outlets on every street corner: Pizza Hut, the largest, has more than 5,400 outlets in the U.S. and 6,200 worldwide. Even McDonald's has test-marketed a pie, McPizza. With so much competition, "it's not enough anymore just to have the best pizza in town," says Paula Werne, editor of the trade publication Pizza Today...
...cool, has proved to be a beefy competitor to Burger King's Whopper and Wendy's Big Classic. The McD.L.T., introduced nationally early last year, is the company's biggest success since Chicken McNuggets debuted in 1983. At the moment, McDonald's is test-marketing a more unexpected offering: McPizza...
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