Word: mcradio
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...promise, online stations, along with satellite offerings like Sirius and XM Satellite Radio, are building audiences even as regular radio struggles through a decade-long slump (time spent listening is down 14% since 1994, according to the ratings firm Arbitron). Critics say industry consolidation has turned AM/FM stations into McRadio: nationally uniform, repetitive and clogged more than ever with ads and promos. But scores of high-quality alternatives are now competing for your ears (and dollars...
...Today six chains broadcast to 42% of the national radio audience, according to Inside Radio, a trade publication. The giants say their efforts have saved faltering stations while making available more formats--different types of music, news, sports and talk. But the chains have increasingly turned the airwaves into McRadio, with little local flavor, brief news breaks and scant noncrisis coverage. The percentage of Americans who listen to radio for at least 15 minutes at any given time has fallen to 14.5%, from 17.5% in 1989, reports Inside Radio. Commercial stations are "losing out on the growth...
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