Word: mcrib
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Dates: during 1990-1999
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MCNONSENSE When we saw that McDonald's was using its McRib sandwich to cross-promote Disney's Animal Kingdom, we thought, Isn't it odd to connect frolicking animals and a rib sandwich? R.J. Milano, an assistant marketing V.P. at McDonald's, explained, "Animal Kingdom is very much a wild experience, and the McRib is a wild taste that allows customers to experience the fun and magic of the Animal Kingdom without going to Orlando...
...spark a fierce price war with competitors Wendy's and Burger King, who so far have been adept at luring customers away from the Golden Arches with cheaper offerings. Over the next year, the 55-cent deal will rotate from the Big Mac to the Quarter Pounder to the McRib to the Arch Deluxe hamburger, placing the price of a McDonald's value meal at about $2.50 ? a considerable drop from the current price of around $4. But the grin might be on Ronald McDonald's face alone. Some franchisees turn up their nose at the "Campaign 55" plan, named...