Word: mcribbing
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...some level, the very idea of a McDonald's chef sounds preposterous. Burgers, fries, the McRib - is this really the work of a chef? The food at McDonald's tastes partly of nostalgia and partly of marketing; the rest is surely salt...
...much diversity on the menu can backfire, according to industry executives. McDonald's had a notable flop with its McRib sandwich a couple of years ago, and other chains have hurt their service and lost customers by adding too many new items. "A lot of restaurants make the mistake of adding haphazardly until no one knows what they are," says Pizza Hut Spokesman Mike Jenkins. "We try not to forget that we are a pizza restaurant." Maintaining an identity is important, especially since most analysts regard the field as overcrowded and predict a shakeout in the next few years...
...porcelain-doll features and two silver medals from the Sydney Olympics, is an equally alluring marketing phenomenon: she has won ad and sponsorship deals with McDonald's and Budweiser-not, of course, that she'd be caught corrupting her slim physique with a diet of beer and Teriyaki McRib burgers. Rumors of a romance between Tian, 24, and Guo, 22-though it can never be officially confirmed or sanctioned-have only enhanced their celebrity appeal, leading one Chinese beverage company to film a TV commercial in which the pair, swigging a glucose energy drink, act out a scene from Romeo...
MCNONSENSE When we saw that McDonald's was using its McRib sandwich to cross-promote Disney's Animal Kingdom, we thought, Isn't it odd to connect frolicking animals and a rib sandwich? R.J. Milano, an assistant marketing V.P. at McDonald's, explained, "Animal Kingdom is very much a wild experience, and the McRib is a wild taste that allows customers to experience the fun and magic of the Animal Kingdom without going to Orlando...
...spark a fierce price war with competitors Wendy's and Burger King, who so far have been adept at luring customers away from the Golden Arches with cheaper offerings. Over the next year, the 55-cent deal will rotate from the Big Mac to the Quarter Pounder to the McRib to the Arch Deluxe hamburger, placing the price of a McDonald's value meal at about $2.50 ? a considerable drop from the current price of around $4. But the grin might be on Ronald McDonald's face alone. Some franchisees turn up their nose at the "Campaign 55" plan, named...