Word: mcribbing
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Dates: during 2000-2009
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...much diversity on the menu can backfire, according to industry executives. McDonald's had a notable flop with its McRib sandwich a couple of years ago, and other chains have hurt their service and lost customers by adding too many new items. "A lot of restaurants make the mistake of adding haphazardly until no one knows what they are," says Pizza Hut Spokesman Mike Jenkins. "We try not to forget that we are a pizza restaurant." Maintaining an identity is important, especially since most analysts regard the field as overcrowded and predict a shakeout in the next few years...
...porcelain-doll features and two silver medals from the Sydney Olympics, is an equally alluring marketing phenomenon: she has won ad and sponsorship deals with McDonald's and Budweiser-not, of course, that she'd be caught corrupting her slim physique with a diet of beer and Teriyaki McRib burgers. Rumors of a romance between Tian, 24, and Guo, 22-though it can never be officially confirmed or sanctioned-have only enhanced their celebrity appeal, leading one Chinese beverage company to film a TV commercial in which the pair, swigging a glucose energy drink, act out a scene from Romeo...