Word: mctwist
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Dates: during 2000-2009
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Maybe not yet, Seth. Although some snowboarders--and their agents--insist they've gone mainstream, this is still a sport in which Blink 182 blares over the loudspeakers while the boarders McTwist and where a chain-smoking, black-bandanna-wearing public-address announcer--American Dave Duncan--pumps the crowd when there's a "smokin' run." His black T shirt at the women's half-pipe read, SKATE AND DESTROY. Not exactly Olympian, but your kids are catching on: the National Sporting Goods Association estimates there are more recreational snowboarders (6.6 million) than skiers (5.9 million) in the U.S. Look...
...Prix: "gnarly"). But make no mistake, these elite athletes are no slackers. America is stoked about the shredders- from the mainstream sponsors whose banners line the pipe- Chevrolet, Sprint, State Farm (crash your board, but not your car)- to the mini-van moms who, kids in tow, watch Teter ?McTwist? to Guns N? Roses...
...There is still a gap of sorts between the establishment and these athletes: The post-game press conference is held in two languages. Powers described part of his winning ride thusly: "McTwist into a frontside seven indy into a cab seven indy into a stalefish into a backside 360 to a switch McTwist." Try getting that in a box score...