Word: meagerness
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...this is Mitsubishi's "last chance." Analysts say it may already be too late. Japan has 11 companies making cars and trucks, while the total market has shrunk by about a quarter since its 1990 peak. Mitsubishi's market share in passenger- and mini-cars has sunk to a meager 3.8%. The company "could disappear tomorrow, and no one would miss it," says John Harris, a Tokyo-based auto consultant...
...America's choices in Iraq are meager. Short of a complete makeover, which would cost at least $1 trillion and take 20 to 30 years, the only practical solution is to apologize and give Iraq $100 billion to repair the damage we have done and put someone like Saddam Hussein in charge. Although the man's behavior was demonic, we have found that we cannot run his country without using some of his methods. Paul N. Nash Oakton...
While a graduate student at Magdalen and then a fellow at Oxford’s Jesus College, Ferguson supplemented his study of history—and his meager scholar’s income—with freelance journalism...
Automakers have strong incentives not to ramp up hybrid production too quickly. Hybrids are technologically complex and costly and require the retraining of service technicians. Toyota and Honda insist they make money from each sale, but those profits are meager compared with what they earn from conventional cars and light trucks, especially their luxury brands. The Big Three--Ford, GM and Chrysler--are even more reliant on SUVs and big pickups for profits, and if hybrids eat into sales of conventional models, the industry would be maiming a critical cash cow. So while auto executives talk of a greener future...
...uncle, a chemist, brewed in his kitchen, ESTEE LAUDER traveled tirelessly to local beauty salons, demonstrating the product on women marooned under hair dryers. In 1948, after dogging the store's president, she was granted counter space at Saks Fifth Avenue. When, in the beginning, her advertising budget was meager, she hatched what is today a promotional mainstay in the industry, the "gift with purchase." In 1953 she introduced the scented bath oil Youth Dew, luring new customers who previously considered fragrance an indulgence for the rich. As the company launched such brands as Clinique and Prescriptives, Lauder maintained strict...