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Still, could a commercial break in the middle of Big Love, HBO's critically acclaimed hour-long series, increase a viewer's intensity after the break ("Yes, it's back!"), thereby improving the overall experience? And what do these findings mean for the advertising industry? Will under-35 viewers, the catnip demographic for most sponsors, start ditching the DVRs so they can absorb the ads? "I'd imagine that advertisers might smile and pat themselves on the back for this," says Nelson, the report's lead author. "But it's not going to lead people to keep commercials in their...
Faced with criticism from foreign governments, Switzerland has changed some of its ways. It added laws to combat money-laundering and cracked down on numbered accounts in the 1990s. But that doesn't mean the banks open their vaults for just anyone. When the U.S., which loses an estimated $100 billion in tax revenues every year on assets stashed overseas, demanded that UBS release information on an additional 52,000 accounts, the bank refused, saying the move would violate Swiss law. Of course, with some 27,000 UBS employees working in U.S. offices, Switzerland might not be the jurisdiction...
...hardening attitudes on both sides mean there is no relief ahead for the Tibetan people. "I think violence is inevitable," says Lobsang Sangay, a senior fellow at Harvard Law's East Asian Legal Studies program who focuses on human rights in Tibet. So it's imperative for both sides to do their utmost to clear the logjam that has blocked progress since the Dalai Lama was forced to flee Lhasa nearly 50 years ago. On the Chinese side, there's little doubt that some officials realize their strategy of oppression at home and stonewalling overseas will one day backfire...
...link’s true destination. “I feel really dumb for doing it,” said Sarah H. Arshad ’09, who entered her user name and password only to see a random, nonsensical video appear on her screen. “I mean, it’s funny because I instinctively felt I shouldn’t be doing it, but I clearly did it anyway. I should know better by now,” Arshad said. “It’s never happened [to me] before, but it?...
...Obama told McCain that he and Gates share the Senator's view that sometimes pushing for too much in a new piece of equipment makes little sense. Gates "recognizes that simply adding more and more does not necessarily mean better and better," Obama said. But for a Pentagon accustomed to having its way with the White House - and it nervously awaits Obama's imprint on its 2010 budget - those are fighting words...