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...first rule for scientists studying dogs is, Don't trust your hunches. Just because a dog looks as if it can count or understand words doesn't mean it can. "We say to owners, Look, you may have intuitions about your dog that are valuable," says Hauser. "But they might be wrong." (See TIME's video "The New Frugality: Doggie Day Care...
That doesn't mean that the dogs understand the words the way we think they do. When they hear "Frisbee," they may think only, Get the Frisbee. Unlike us, they may not be able to recognize that Frisbee is a word for a distinct object that can be combined with other words to create sentences like "Run away from the Frisbee...
Another key--and another classic from the Coke playbook--has been keeping things cold. In India and China, tradition and a shortage of refrigeration mean that Coca-Cola is often drunk warm. In parts of China where cold drinks are traditionally considered unhealthy, it is even boiled and served with lemon or ginger. So coaxing consumers to drink cold Cokes--the company says 3°C is ideal--was part of the estimated $400 million that was spent on sponsoring last year's Beijing Olympics and related advertising. As sales rebounded in India, bottlers added new technology, including superinsulated retail refrigerators...
...unhealthy economy, a single lost job becomes infectious, combining with others and spreading through family, neighborhood and community. Widespread cutbacks in spending by families mean lower demand for businesses and lower tax revenues for the government. This belt-tightening means fewer car sales and thus fewer jobs for car-part makers. It means less government spending on infrastructure and other public services, including economic development. The sum effect is less available work for job seekers--a perfect vicious circle. For a well-educated job loser like Whitfield, it can mean a permanent drop in earning power and standard of living...
...There is no confusion what Abdullah thinks should be done. A first-round Karzai victory, he warns, will mean a government with the same flaws as the old one. "The people who committed the fraud will want posts in the next Karzai government, and we'll have more of the same greed," Abdullah says. The presidential challenger advocates an interim caretaker government until a second round of voting takes place. "It's only by showing the credibility of the election process that we have any chance." Otherwise, "this country will slip out of our hands to the Taliban." (See pictures...