Word: meanness
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Dates: during 1960-1969
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GEORGE SZELL: MOZART PIANO QUARTETS (Odyssey). Some items in the splurge of re-releases of "historic performances" are a delight, and this one will remind listeners that the current conductor of the Cleveland Orchestra was no mean pianist in his day. George Szell essayed the dancing mysteries of Mozart with three members of the Budapest String Quartet (Mischa Schneider, Joseph Roismann and Boris Kroyt) in 1946; Szell's playing is sharply self-assured, setting a high-spirited pace for his excellent colleagues...
...early days of John F. Kennedy's presidency, when Berlin, Cuba and Laos loomed as the most menacing trouble spots for the U.S., Galbraith was counseling against the dispatch of even a few American combat troops to South Viet Nam. "A few," he advised Kennedy in 1962, "will mean more and more and more." His forecast proved flawless. From 773 advisers at the start of the decade, the U.S. force grew to more than 16,000 under Kennedy and half a million under Lyndon Johnson today. The war that they are fighting, cries Galbraith, is "perhaps the worst miscalculation...
...that Galbraith, with most people anyway, enjoys being thought arrogant, just as some people find odd pleasure in being thought ruthless or mean. Galbraith, says Buckley, "always gives the impression that he is on very temporary leave from Olympus, where he holds classes on the maintenance of divine standards...
There's only one problem. The endorsement, which the U.S. Lawn Tennis Association has given in return for royalties, does not mean quite what it says. "As far as the Davis Cup team is concerned," says U.S.L.T.A. President Robert J. Kelleher, "the color of their clothes will be up to their captain." Moreover, many U.S. tennis clubs back up the longstanding tradition that "whites are right" with written bylaws that specifically prohibit color from their courts...
More and more, that phrase has come to mean ads with a sense of entertainment and humor. One of Benton & Bowles's most successful TV ads, for example, features the bull-necked Korean who played the karate expert Odd Job in Goldfinger. Seized with a coughing fit, he nearly chops down his house with involuntary hand swipes before a swig of Vick's Formula 44 cough medicine calms him down. Even Ted Bates & Co., perennial champion of the hard sell, is going soft. It has dropped the sledgehammer animations it long used to illustrate (and often give) headache...