Word: meant
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Dates: during 1960-1969
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...suit is marketing. Since last September Doyle Dane has received new billings worth $35 million from U.S. Rubber, Mobil Oil, Gillette, Ocean Spray, Bankers Trust-and only last week another $6,000,000 to $8,000,000 from Lever Bros. For the chief casualty, Foote, Cone & Belding, the switch meant the loss of more than $12 million in billings for such products as JellO, S.O.S. scouring pads and Kool-Aid. Outwardly, executives managed to keep their cool, if not their Kool-Aid; playing the never-ending game of Madison Avenue statistics, they pointed out that between 1959 and 1964, sixth...
...should be of greater concern to Foote, Cone-and to the advertising business-than the specific loss of billings. The reason Foote, Cone was fired, explains Arthur E. Larkin Jr., General Foods executive vice president, was "an unavoidable difference on basic policy in respect to product conflict." Translated, this meant that Foote, Cone had recently taken on Ralston Purina and Hills Bros, coffee, both fiercely competitive with General Foods products. Although auto companies, cigarette manufacturers and soapmakers have long forbidden their agencies to handle other products in the same field, food advertisers have been traditionally lenient. Now that the biggest...
Nothing gladdens a stockholder's heart like a split, and last week five major U.S. corporations announced splits. They were IBM, Philip Morris, United Air Lines, Standard Brands and Socony Mobil. For IBM, the three-two split of shares now at 497 was the tenth since 1926; it meant that an investor who bought 100 shares for $2,750 when IBM was founded 52 years ago would now have 19,231 shares worth $9,557,800, along with $586,300 in dividends. Speaking of dividends, such corporations as Borden Co., Olin Mathieson and American Tobacco raised theirs last week...
Brecht divided Galileo into fourteen scenes, beginning with the man's first tinkerings with astronomy and ending with his completion of the Discorsi shortly before his death. The patchwork construction is meant to distract you from emotional involvement lest you miss the lesson of each scene. Happily, Brecht's design falls through, and tension does build...
...Andrzej Munk, who died in a 1961 auto crash, reaches the U.S. with a reputation as a classic. But Munk's film stands up less well than Ozu's under the glare of posthumous appraisal. It looks like a roughing out of the masterwork that it was meant to be-one angry young Pole's bitter, blackly comic jeer at wartime myths of courage and honor...