Word: meat
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Dates: during 1990-1999
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...AirLand ground battle would bear little resemblance to the World War I- style frontal assault that Saddam Hussein's generals seem to be bracing to fight. "Don't give me a meat grinder," General Norman Schwarzkopf has repeatedly told his operations planners. Instead, AirLand doctrine calls for air attacks on the enemy's rear areas to cut off supply lines, destroy command-and-control centers, and strike at reinforcing units in order to isolate the battlefront...
...noxious poisons using artillery shells, missiles and rockets. It would take a terrific barrage of any of these to soak enemy troops thoroughly, and once the blasting started, allied bombers would furiously attack the culprits. "Once they're out in the open," says an American pilot, "they're dead meat." The Iraqis might also load mines with chemicals, but these would deliver an isolated punch...
What would it take to shatter the consensus behind George Bush's policy in the gulf? A meat-grinder war of attrition, strewed with melting bodies in charred tanks? A female prisoner of war paraded on videotape? A bombed-out Statue of Liberty, sinking in tiny copper pieces to the bottom of New York harbor? Conventional wisdom holds that if a ground war begins and the body bags start piling up, backing for the war will dissolve. This is not just the expert condescension that assumes Americans will sustain a war only as long as it mimics a video game...
...claiming a lack of jurisdiction to intervene in the matters of a private club. SWAT has been swatted, ZIP has been zipped and the Fly remains open--open to continue its antiquarian membership policies, open to perpetuate an elitist old-boy network, open to treat women like slabs of meat...
...many ads tout their products as the smart things to buy in a recession. In its TV commercials, the South Korean automaker Hyundai claims, "The economic news may be bad, but the news from your Hyundai dealer is good." The Beef Industry Council espouses the healthfulness of low-fat meat in a print ad carrying the headline NATION PREPARES FOR LEANER TIMES. With unemployment rising and business slowing down dramatically, ads that emphasize frugality are likely to remain in vogue. Ads will focus less on image and more on rebates and special discounts...