Word: meating
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...small thing to rebrand a national icon - particularly if you're rebranding it as a meat product. A few years ago, Australia's food industry was trying to figure out how to get more people to think of the kangaroo, which is part of the country's official coat of arms, as something that is edible rather than adorable. In 2005, the trade magazine Food Companion International ran a global competition for suggestions on what to call kangaroo meat. The magazine received 2,700 entries from more than 40 nations. Proposed names included rooviande, kangasaurus, jumpmeat and MOM (meat...
...name hasn't really caught on, but the meat certainly has. In the past three years, Australian sales of kangaroo have increased 30% as it has gained more cred as a healthy and free-range alternative to lamb and beef. Now, with a recession in full swing, the relatively inexpensive, lean red meat is moving even faster. "Sales are going through the roof," says Ray Borda, owner of Adelaide-based Macro Meats, a meat-processing company that sells about 200 tons of kangaroo meat per week. "One, it's cheaper. Two, it's better for you. Three, it's better...
...From its exterior, the slaughterhouse I visited looked very unlike the chaotic street market in Vietnam—its whitewashed walls satisfy our desire to ignore how meat is made. But inside the process was just as menacing: Huge chutes drove a pig every three seconds toward her death...
...Then I watched as the mechanical disassembly line swung into action. First, the scalding tank that loosened the pig’s skin, then the series of machines and knife-wielding workers who swiftly converted the pig into a plastic-wrapped meat parcel. I asked one worker, “Do pigs ever get skinned alive?” “No,” he quickly replied, and then modified, “Well, when they do, I get really annoyed about it; that creates more work...
...Such stories, and the broader reality they encapsulate, first persuaded me to buy only free-range meat, and later to become a strict vegetarian. I’ve never fully accepted any abstract theory of animal rights, nor do I think one needs to in order to sense that something has gone horribly wrong. For me, the horrors of the slaughterhouse and the suffering of the factory farm attest to that...