Word: mecolough
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...PETER MeCOLOUGH: Along the freeways in Los Angeles, in the space of 15 minutes, you see six Japanese companies with large signs. You see Toyotas everywhere on the road, and everybody's second television set is a Sony. At the same time, the public is aware of the restrictions that are placed upon us in trying to make investments in order to bring our products to certain other countries...
...MeCOLOUGH: We have to show the Japanese that if they are going to dump television sets, we will put an absolute embargo on them. In my experience that is the only way the Japanese are going to negotiate. Until you get their attention, until you have the power to club them over the head, they are not going to negotiate...
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