Word: medalling
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Dates: during 1970-1979
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PRIESTLEY MEDAL...
...Lorenzo Semple Jr. (Pretty Poison), and hired Director Michael Ritchie (Downhill Racer). Mattel has worked out an arrangement for eight children's films-what else?-with Producer Robert Radnitz (Misty, A Dog of Flanders); Radnitz is now at work in Louisiana on Sounder, from the 1970 Newbery Medal novel by William Armstrong...
...year-old David Cathro, flapping wings made of bamboo and plastic, to make the best flight of the day: he hit the water all of 20 feet from the launch pad. "I talked my mum into letting me have a go," he confessed, "because I hold a bronze medal for swimming...
Winner's Likeness. The 40-year-old Segel, who has never collected coins, got the idea for producing medals from a news photo of crowds lined up at the U.S. Mint in Washington in 1964 to buy the last bags of silver dollars sold at par value. Then part owner of a firm that promoted calendars, cigarette lighters and other giveaway items imprinted with corporate trademarks, Segel saw in the picture "an interesting marketing opportunity" for a kind of non-coin of the realm. Advertising in collectors' magazines, he initially signed up 5,252 people to join...
Besides dreaming up seemingly endless new series for his membership,* Segel publishes a monthly magazine providing background about the memorabilia and produces medals for groups that use them as a fund-raising device. The White House Historical Association, for example, has offered members a series depicting U.S. First Ladies, and the U.S. Olympic Committee sold one celebrating sports events including the 1972 Olympics in Munich. Franklin's founder is still slightly mystified at the collector instinct that his operation has uncapped. Says he: "Some retired people wait for the new medal each month and call the neighbors...