Word: medals
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...Angeles Olympics. While the then 18-year-old firm wasn't an official sponsor, it used careful planning to outflank its deep-pocketed overseas rivals by picking likely medalists to outfit with Li Ning - branded gear (official sponsor Adidas had the rights to provide uniforms for medal and other ceremonies, but athletes were free to choose their own competition outfits). It also had a fabulous stroke of luck when Li was selected to light the Olympic flame during the opening ceremony - a spectacle that required him to make a slow circuit of the Bird's Nest stadium suspended from...
...days, by the count of CEO Zhang Zhiyong), focusing on bang-for-buck sponsorship choices. Knowing, for instance, that the U.S. Dream Team would wind up in the basketball finals, but that its NBA-star-packed roster would be too pricey to support, Li Ning sponsored eventual silver-medal winners Spain and bronze-medal winners Argentina. Li Ning - sponsored athletes won 27 out of China's 51 golds...
...take part." So goes the Olympic creed. It's a romantic ideal, one that can be hard to follow if you're an athlete who has endured years of intense training only to subsequently fall short in front of millions. Take Evgeni Plushenko. Following his silver-medal performance in men's figure skating, the Russian repeatedly insulted his first-place opponent, America's Evan Lysacek, and all but climbed atop the gold-medal podium ... Wait, he did that too. But Plushenko is hardly the first Olympic sore loser. Athletes have pouted their way home almost since the modern Games began...
...down vulture-like on maps of flyspeck islands; the contrivance provides a nautical atlas for globe-challenged viewers. The true-life stories of Colonel Lewis "Chesty" Puller and Gunnery Sergeant John Basilone are incorporated into the narrative's bloodstream. Eight of its 10 hours rain valor worthy of a Medal of Honor. (If the roughly two hours of romantic sequences of Marines falling head over heels in love seem hokey by comparison, chalk it up to the demands of serial entertainment.) Nearly every prop used in the miniseries is an exact replica. "Steven [Spielberg] and I wanted to provide people...
...national title, but certainly on the individual side we have top notch athletes who are contenders,” Brand said with confidence. “Valentin, James [Hawrot], Karl for the men, Noam, who won the silver last year, and Caroline each have a shot for a medal...