Word: medders
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...mind when they thought about screwcapped wines. Americans - along with Canadians, Danes and Germans - have been slow to give up the "pop" of their wine-drinking experience. But in other countries, notably the U.K., the acceptance of the screwcap has shot up. "Boy, has it risen," says Paul Medder, project manager at the British market research firm Wine Intelligence. He says that while most people will always have an affinity for cork, if the wineries are shipping something else and supermarkets are stocking it, people will buy it. "When it gets driven by distribution and what the retailers...
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