Word: medenica
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...Robert made some very, very big moves in television that weren't popular," says Gordon Medenica '73, vice president of The New York Times Co. Magazine Group...
...People criticized him for paying too much for TV and setting a new market value. But since then, the market has exploded and Robert's been shown to be quite prescient," adds Medenica, a close friend...
...Medenica and Aronson will spend as much time as they can this winter putting together promotion kits, trying to pour some advertising dollars into the car. While top-level teams have no problems selling and space on their cars (witness the E-Z Wider car of two seasons ago), it may be difficult to sell potential advertisers because of the obscurity of Formula Ford races. The two entrepreneurs will also seek patrons wherever possible. Medenica's commitment to the effort is complete--he says he decided to attend Business. School in order to make enough money to keep racing...
...another, the Medenica team plans to enter racing competition next spring. "The next step is to stay in Fords no matter how much money we have this year," Medenica says. "What I'd like to do next season is have a real national/professional season," he says, adding that such a season will cost the team about...
...class to Formula Vee, or, if they can afford it, they might attempt to race in European Formula Three. "Five years ago every up-and-coming road racer wanted to go to Europe, but now the important thing is to do as well as you can, wherever you are," Medenica says...