Word: medi
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...stock market is a contest between greed and fear, elections are a contest between hope and fear. This year fear is winning. We have gone way beyond the traditional red scare or Medi-scare deployments. The Kerry campaign warns darkly that the President has secret plans to do all kinds of nefarious things upon re-election: reinstate the draft, privatize Social Security and, brace yourself, lower dairy prices - the prospect of which in Wisconsin, where Kerry made the charge last month, can make a grown man cry. Of course, the biggest "fear" scandal of the campaign thus far (the night...
...hormone-replacement drugs to soften lines and wrinkles. And only a doctor can bill like one. Prices vary from $600 for a Botox injection to $1,200 for two laser skin-tightener treatments. "An aesthetician can only generate $100 to $200 per hour," Denese says. "A doctor in a medi-spa practice can generate $2,000 for four Botox injections in one hour. That's what makes a medi-spa profitable...
Marcia Avis transformed her late father's Southfield, Mich., plastic-surgery practice into a medi-spa and increased revenues 40%, to $450,000, in 2003. She positioned her medi-spa as an affordable alternative to plastic surgery. "If a client can't afford a $9,000 face-lift, he or she is more likely to spend $3,000 on a rejuvenation package of collagen and Botox injections, microdermabrasion facials and chemical peels," Avis says...
...growth of medi-spas has prompted a competitive response from more traditional day spas. Last June Elizabeth Arden Red Door Salon & Spa in New York City hired a part-time plastic surgeon to administer Botox injections. Other Elizabeth Arden locations will get doctors later this year. "We have introduced several different modalities tied into what the medi-spas are doing, which is creating a relaxing environment like the traditional day-spa industry but providing Botox injection, for example," says Elaine Sauer, Elizabeth Arden's national spa director and head of Mario Tricoci Salons in Chicago. The doctors, she says, give...
Despite the potential profits, there is little regulation of medi-spas. Guidelines mandated by the state and protocols for handling people in a medical environment exist, but for the most part, professional standards are lacking in the industry. For example, a medi-spa's skin-care products, which generate lots of profit, are not regulated by the Food and Drug Administration (FDA). About 75% of Denese's $3 million business, for example, comes from the sale of creams and lotions she developed and tested with chemists. For Avis, about 40% of the medi-spa's revenue is from cosmetic-product...