Word: mediacom
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...hard-40% of households are expected to have DVRs by 2009-while the cable guys are also pitching video on demand (VOD), another technology consumers use to watch content on their own schedule. "VOD is the ultimate worry for us," says Jon Mandel, chairman of the ad-buying firm MediaCom US. "If 25% of people watch TV totally randomly, it becomes much harder to buy, sell and target...
...mail and phone, so Sirius can't tell advertisers how many folks are listening in a given quarter-hour, a key metric advertisers use to negotiate rates. "Our clients aren't falling over themselves to advertise on satellite radio," says Jon Mandel, chairman of the ad-buying firm MediaCom US. Karmazin says he is confident that his stars will earn their keep. "What makes the difference is content," he says in an interview at Sirius headquarters. "I don't know how you can do it on the cheap...
...beleaguered television networks, the explosion of dot.com advertising is helping to push up rates 10% to 20% this fall. "It's created an unnaturally tight market," notes Jon Mandel, co-managing director of ad buyer MediaCom. The online magazine Salon recently rolled out a provocative $4 million TV campaign featuring digitally crafted odd couples, like celebrities Chris Rock and Linda Tripp, dancing at a dinner party. "We needed to cast a wider net," says Patrick Hurley, Salon's vice president of marketing. "We're not going to put our head in the sand and pretend that other media...
...deal at any given moment. All your phones on one line (and fax machines and Internet connections) can be simultaneously tied in to the program, which takes about a second to find the cheapest alternative and place the call. The system, due out this summer from Bedford, Massachusetts-based MediaCom www.phonemiser.com) should cost less than $100, plus a $4.95 monthly fee to keep the software constantly updated (the various calls are charged to one credit card). If company founder Robert Pokress is correct that it can save as much as 66% on the average phone bill, this is one computer...
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