Word: mediacom
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Dates: during 2000-2009
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...hard-40% of households are expected to have DVRs by 2009-while the cable guys are also pitching video on demand (VOD), another technology consumers use to watch content on their own schedule. "VOD is the ultimate worry for us," says Jon Mandel, chairman of the ad-buying firm MediaCom US. "If 25% of people watch TV totally randomly, it becomes much harder to buy, sell and target...
...mail and phone, so Sirius can't tell advertisers how many folks are listening in a given quarter-hour, a key metric advertisers use to negotiate rates. "Our clients aren't falling over themselves to advertise on satellite radio," says Jon Mandel, chairman of the ad-buying firm MediaCom US. Karmazin says he is confident that his stars will earn their keep. "What makes the difference is content," he says in an interview at Sirius headquarters. "I don't know how you can do it on the cheap...
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