Word: medias
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Dates: during 1960-1969
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Elated at the impact the institute has had on teachers, Towbis and Peterson are planning a summer session next year for college administrators and mass-media executives. "It all boils down to teaching and communications," Towbis says. "We've got to get the message across to the people who can influence others...
...interceding in the affairs of his neighbors [July 18]? Any adult over 30 knows most of the answers. The obvious villains are civilization, urbanization and specialization. Since the disappearance of the frontier, we have become a race of emasculated, unarmed, untrained, helpless nonfighters, who live in a "packaged" mass-media dream world and have been brainwashed to leave the dirty work to trained professionals: police, doctors, lawyers, soldiers, firemen, plumbers, etc. We have seen too many heroes and do-gooders get shot, knifed, beaten, insulted, embarrassed, inconvenienced -and would you believe sued-to have much stomach to intrude into...
Unhappy Broadcasters. Cullman's capitulation caught broadcasters by surprise. They had proposed to phase out cigarette ads over a three-year period beginning in January 1970. Such ads mean some $225 million a year to media broadcasters, and they had hoped that their schedule would ease the economic jolt. When the tobaccomen made their proposal, they asked for protection against antitrust action. They were concerned that broadcasters might sue for treble damages on grounds that the cigarette companies acted in collusion. The possibility may not be so remote. The National Association of Broadcasters is determined to fight any antitrust...
Tobaccomen may try to attract customers by spending more heavily for coupons and perhaps contests. They may also bring out more and more new brands. Chairman Robert Walker of American Brands (Pall Mall, Lucky Strike) says that "the battleground for cigarette sales will probably switch to other media...
...fadeout can come fast enough to please the cigarette's most zealous opponents. Utah's Moss feels that the N.A.B. plan "may take too long." And he is anxious to move on to his next target: cigarette ads in printed media...