Word: medias
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
Daley later denied that there was any need for a peacemaker, insisting that there was no party split in Illinois. "This is being created by some media of communications," Daley protested...
...Seltzer and some 1,500 other items added up to more than $700 million last year. Pristeen is, the ads say, "a vaginal spray deodorant" that ought to "be essential to your peace of mind about being a girl." Warner-Lambert executives claim that the multimillion-dollar Pristeen print media campaign is bigger than that for any other new toiletry product in 1969. Pris-teen's chief competitor is FDS (for Feminine Deodorant Spray), a similar product manufactured by suburban Chicago's Alberto-Culver Co., whose advertising is slightly less explicit. Warner-Lambert executives reckon that...
...enthusiastic response. According to Ed Vi-mond, president of Warner-Lambert's products division, that test showed that "80% of adult women are interested in purchasing such a deodorant." Alberto-Culver and its agency, N. W. Ayer, advertise FDS on TV as well as in print. The media have shown some queasiness over the Pristeen ads. LIFE turned them down, but later relented; by then Pristeen had gone elsewhere. The magazine's executives had been bothered by such phrases in the copy as "worry-making odors" and the assertion that Pristeen makes the user "an attractive nice...
...YOUTH," Leon Kirchner suggested in his remarkable introduction of Roger Sessions earlier this year, "has turned to the fountainhead of humanism only to find it constricted by mechanism." He was referring to the problem of the composer's relation to his art in a world transmogrified by mass media, as well as the acompanying problem of increasing audience estrangement from the innovative efforts of contemporary composers. The audiences increase in size yet deteriorate in understanding, incessantly lamenting the contemporary composer's august disregard for their prejudices...
Opposition Up. What would happen if broadcast advertising were indeed restricted? The networks would,stand to lose about $200 million in revenues (11% of their total), the bulk of which the manufacturers would probably channel elsewhere. Most likely, they would spend part of it-but not all-in other media. They would also invest some in further diversification and spend more for coupons and contests. They might even increase their budgets for scientific research into smoking and health...