Word: medias
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Dates: during 1960-1969
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...imitation, German agencies have adopted the U.S. pattern of servicing each major account with task forces of account executives, market researchers and other specialists. They have also borrowed U.S. advertising lingo. Today's German agencies are staffed by specialists such as der Layouter, der Texter and der Media-Mann. They work up die Marketing Proposition and test it on einem Consumer Panel. If it goes over, they prepare eine Direct Mail Kampagne or perhaps TV spots, always hammering home ein guter Slogan. They then make die Presentation to der Client. And along with its catchy words, Madison Avenue...
James Laue 3G makes a different kind of mistake. Instead of ignoring an issue, he fabricates one. Thus, in an otherwise informative article on the Black Muslim movement, he blames the "mass media" for white indifference to the plight of the American Negro. As the editors of Comment suggest, it is just "glib" to scream at the press for the ills of society...
...Laue is not the only glib man in the magazine. Thomas J. Babe, Jr. '63 inconclusively uses the mass media as whipping boy for the bomb shelter fad. But he has a word of comfort: "an all-out attack, precipitated perhaps by the certitude of survival, will destroy many printing presses...
...Boston University Theatre. His pointed remarks drew applause and laughter from the drama students in the audience; but, lacking any freshness of outlook, this string of acidulous quips merely bolstered the now fashionable party line that holds the New York stage, as well as most other American entertainment media, in disfavor...
...criticism, uninformed although modish, is no substitute for hard and informed thinking in international affairs. The problems faced by USIA should, I feel, be your concern. They include building a large staff of officers trained in their own and their host country's culture, language, history, politics, and information media. Successful explanation of one culture in terms readily understandable to another is an art both rare and vital to an effective information program. This fact is not yet generally recognized and you could help...