Word: medias
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Dates: during 1960-1969
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...attachment to high Art," Barzun sees in the "very abundance and availability of the democratized arts the causes of a prompt dissolution...The powerful devices of mechanical reproduction and high pressure distribution to which we owe the cultural 'awakening' necessarily distort and thus destroy. All the new media make arbitrary demands on the materials fed through them. And because the public to be served is large and failure costly, it is important that the product suit-hence the endless cutting and adapting, reworking and diluting, which end in travesty. The films of Hamlet, Wuthering Heights or David Copperfield...
Napolitan, who also managed the unsuccessful bid of Endicott Peabody '42 for the state gubernatorial nomination last year, discussed the use of such communications media as newspaper ads and signs. He warned, however, of the danger of using vounteers to put up posters, since in many areas, "the sign hangers union will tear down any signs that aren't stamped by them...
...children being born into the world are not and never will be Christian. The population's mobility goes against it; a mobile Protestant population can't sink profound religious roots. And the intellectual communication necessary to Protestantism is being drowned out by the bombardment of mass media-a sermon is lost in the other words of the week...
...invested a total of $348,800.000 in the four media in 1960, a bare 1% increase over 1959. There was only minor reshuffling among the top ten: American Home Products (Equanil, Anacin, Chef Boy-Ar-Dee Foods) and General Mills (Wheaties, Bisquick, Betty Crocker baking mixes) each advanced two notches; Lever Brothers and Ford fell back...
...effectiveness of advertising is judged in part by the company it keeps. In a survey of public attitudes toward media where ads appear, Chicago's Louis Cheskin Associates found magazines most favorably (75%) regarded by consumers. Then came newspapers (73%), television (55%), radio (32%), and at the bottom of the list, highway billboards (20%). Last year newspapers occupied the top spot in the consumer's affection as an advertising medium. In 1957 television was on top. But the quiz scandals knocked its favorable rating from 83% to 49% before it started up again...