Word: medias
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Dates: during 1970-1979
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...race, it's Garth vs. Deardourff. In the clamorous gubernatorial election in Ohio, it's also Garth vs. Deardourff. Even in December's presidential election in Venezuela, it's Garth vs. Deardourff. David Garth and John Deardourff are this year's top media mesmerists, the wizards who tell candidates how to project a winning image...
While Garth was helping with Lindsay's television in 1965, Deardourff joined the campaign staff to do research on issues. Deardourff, 45, is now in partnership with another TV whiz, Douglas Bailey, mostly handling moderate Republicans. He and Bailey were Gerald Ford's media experts, and though their candidate lost, they ran effective TV ads. Deardourff is as cool and managerial as Garth is gruff and feisty...
Garth and Deardourff, who both have staffs of more than a dozen and earn upward of $200,000 a year, are not the only stars of the image game. In Florida, for example, Media Expert Robert Squier brought Robert Graham out of obscurity to win the Democratic gubernatorial nomination. His commercials showed Graham, a millionaire landowner and Harvard Law School graduate, getting his hands dirty alongside the working men at 100 different jobs around the state. In Alabama, Fob James, a millionaire sporting-goods magnate, used Memphis Media Consultant Deloss Walker plus $1 million to convince voters through television that...
...MOST RECENT POLL shows Krueger with a three-point lead over Tower, but 17 per cent of the voters are still undecided. Tower, with a two-to-one fundraising advantage, will have an edge in the last weeks of the campaign as he launches a media blitz. But Krueger, who has been campaigning like a whirling dervish since last year, might just pull out a victory. Even if he does, the nation is unlikely to see any substantial change in Texas's leadership on economic issues. And Lone Star liberals will still be waiting for the knight on a white...
...days. Harvard's new Core Curriculum, for example, harkens back to the narrower educational requirements of the early 1900s. The Core is part of a current national trend toward revising general education curricula, usually by tightening requirements and clarifying academic goals. But despite the impression fostered by the national media, Harvard's own administrators point out that the Core is neither the first nor the most radical educational reform of its kind. Many other institutions have almost simultaneously opted for programs like the Core in letter or in spirit...