Word: medias
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Dates: during 2010-2019
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...Pepsi, and to companies around the world, the days when mass-market media is the sole vehicle to reach an audience are officially over. Instead of pouring millions of dollars into a Super Bowl commercial, Pepsi has started a social-media campaign to promote its "Pepsi Refresh" initiative. Pepsi plans to give away $20 million in grant money to fund projects in six categories: health, arts and culture, food and shelter, the planet, neighborhoods and education. People can go to the Pepsi website refresheverything.com - which can also be accessed through Facebook and Twitter - to both submit ideas and vote...
...problem, say marketing experts, is mixing the medium with the message. "The Super Bowl is just too extravagant for something like this," says Lee Clow, chief creative officer and global director of media arts at TBWA Worldwide, the agency that created Pepsi's campaign. "It's seems like a contradiction to say you're going to set aside $20 million in marketing dollars for a worthy cause, then turn around and spend $12 million on two 60-second spots for the Super Bowl. Couldn't that money be put to better...
...According to media reports, the informant first approached tax authorities in the German state of North Rhine-Westphalia with the deal last month. The individual provided a sample of the data, which authorities are now checking to determine its legitimacy. Details of the proposed deal were then leaked to the media, plunging Chancellor Angela Merkel's government into a public moral dilemma. Should it pay the $3.5 million the informant was reported to have demanded - which the media said could help the country recoup some $140 million in lost tax revenue - or turn down the offer because it amounted...
...icons, if not cinematic ones. Now that the industry’s pessimism has been mostly forgotten, I’d like to take a moment to imagine a different cultural landscape—one in which “Avatar” flopped, and the branch of the media that has cropped up to comment upon, fawn over, and criticize Hollywood had to find something else to discuss between the end of December and the beginning of Oscar season. Here is a quick recap of all the films and film news you could have watched, discussed, and blogged about...
...very least, the enormous media coverage and popular discussion generated by the Google-China dispute is in itself doing a good thing by drawing attention to human rights issues in China. China’s disrespect for human rights clearly isn’t a concern that will be swept under the rug any time soon...