Word: medias
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...called the queen of all media for nothing. The news that after 25 years Oprah Winfrey would be closing up shop on her afternoon talk show-cum-empire-building-exercise broke early, but she made the official announcement of the "real reason she was leaving" her way, and the way guaranteed to garner the most ratings: on her show...
...were all sucklings on The Oprah Winfrey Show before being launched solo into syndication. And she's not done yet: Harpo and Sony just announced that a show hosted by Nate Berkus, her interior designer of choice, will be available in 2010. "She has as good an understanding of media and how it works as anyone I've ever met," says Ken Sunshine, a media consultant who also considers her a friend. "She's very shrewd about it." (See the top 10 Oprah moments...
Plus, network TV is not the 800-lb gorilla it once was. Most big media companies (see Disney or News Corp.) are seeing more growth and profit in their cable operations, which have a more reliable income stream than broadcast advertising. Audiences are slipping away, and with them, high syndication fees. "Television stations have made it crystal clear that [Oprah's] show was going to get an enormous haircut if it comes back," one syndicator told trade publication Broadcasting & Cable. "Why would she want to subject herself to that when she's in such an iconic position...
...Many of his answers were hamhocked and media-based instead of the data-based answers I was expecting,” he said...
...group, Students Stop Stupak, hopes to attract the attention of senators through the media...