Word: medicant
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Dates: during 1950-1959
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...never adequately explained. Then-in her own roaring narrative-"three divine policemen, all six feet eight, came in. They couldn't have been more charming. They got me this sweet doctor and he took five stitches in my arm." While in minor surgery, she cried to a hovering medic: "Dahling, kiss me a couple of times, you've been so brave...
...rigors of the "concert jungle." The second season after the Leventritt Award he had only two-thirds as many concerts; the next season he played virtually none. There were some personal reasons. First he expected to be inducted into the Army. At the last moment an Army medic discovered that he had persistent nose bleeds and declared him 4-F. Then, last summer, his mother broke a vertebra, and he went back to Texas to coach her piano students for six weeks. By that time it was too late to think of bookings for the winter season...
Outright warfare between the American Medical Association and the networks over "quack M.D.s" ended three years ago, but there have been brief skirmishes ever since. Under the terms of a 1953 code drawn up between the A.M.A. and the National Association of Radio and TV Broadcasters, any commercial featuring a phony Dr. Kildare requires an accompanying announcement making it clear that the medic is really a greasepainted TV actor. Recently, however, sponsors have dropped the qualifying "disclaimer" or have found means of skirting the principle of the code; e.g., just before the show goes off the air, comes a vague...
...Medic, started a year and a half ago in an attempt to knock CBS's I Love Lucy from the No. 1 position in the ratings, will fold up its scalpels and silently steal away in August. The last Nielsen ratings found Lucy still No. 1, Medic No. 81. Both sponsors (Procter & Gamble and General Electric) failed to renew their options, and NBC plans to return to the attack on Lucy with a new series of filmed thrillers called Impact...
This week one of Helffrich's more tactful decisions probably went unnoticed by the millions whose viewing was affected by it. Without any outside pressure, he eliminated 90 seconds from NBC's Medic (Mon. 9 p.m.). The shocker of a sequence was shot in a hospital operating room and showed a Caesarian section, including the incision and birth of the baby. "Pointless realism," said Helffrich, "that was calculated to horrify...