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...there limits to neuromarketing's reach? FMRI studies are expensive. Brammer says a medium-size study could cost from $94,000 to $188,000. Less expensive options can answer some marketing questions, though. For Unilever, Walla recently used a startle-reflex method that measures muscle control of eye blinks to determine that eating ice cream makes people happier than eating yogurt or chocolate. Another drawback of scanners: lying in one is hardly a natural environment for watching TV or spotting brands. But new versions that let subjects sit up under contraptions that resemble salon hair dryers should increase the comfort...

Author: /time Magazine | Title: Marketing: What Makes Us Buy? | 9/17/2006 | See Source »

When Congress called for the creation of individualized education programs for special-ed students, the process was designed to be a collaboration between schools and parents, a compromise between scarce dollars and infinite hope. But often there is no such thing as a happy medium. School districts spent approximately $146 million resolving special-ed disputes in 2000, when some 11,000 parents of disabled students asked for due-process hearings to try to get more services for their children. This year the Department of Education expects about 14,000 parents to request such a proceeding, which Peter Wright, a special...

Author: /time Magazine | Title: Who Pays for Special Ed | 9/17/2006 | See Source »

...away from the subject. Those members of the film-savvy crowd who stayed afterward for a chat session with Range and co-writer Simon Finch asked as many questions about how'd-ja-do-it as about why'd-ja-make-it. They were more impressed by the medium than by the message...

Author: /time Magazine | Title: Who Killed George Bush? | 9/11/2006 | See Source »

Almost immediately after the changes went live, dozens of groups formed to protest them. The medium of choice to fight Facebook? Facebook...

Author: By Sam Teller, CRIMSON STAFF WRITER | Title: Facebook.com News Feeds Cause Dissent | 9/11/2006 | See Source »

...there limits to neuromarketing's reach? FMRI studies are expensive. Brammer says a medium-sized study could cost between $94,000 and $188,000. Less-expensive options can also answer some marketing questions, however. For Unilever, Vienna's Walla recently used a startle-reflex method that measures muscle control of eye blinks to determine that eating ice cream makes people happier than eating yogurt or chocolate. Another drawback of scanners: lying in one is hardly a natural environment to watch TV or spot brands. But anticipated smaller versions that let subjects sit up under contraptions that resemble salon hair dryers...

Author: /time Magazine | Title: Brain Sells | 9/10/2006 | See Source »

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