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...there limits to neuromarketing's reach? FMRI studies are expensive. Brammer says a medium-size study could cost from $94,000 to $188,000. Less expensive options can answer some marketing questions, though. For Unilever, Walla recently used a startle-reflex method that measures muscle control of eye blinks to determine that eating ice cream makes people happier than eating yogurt or chocolate. Another drawback of scanners: lying in one is hardly a natural environment for watching TV or spotting brands. But new versions that let subjects sit up under contraptions that resemble salon hair dryers should increase the comfort...
When Congress called for the creation of individualized education programs for special-ed students, the process was designed to be a collaboration between schools and parents, a compromise between scarce dollars and infinite hope. But often there is no such thing as a happy medium. School districts spent approximately $146 million resolving special-ed disputes in 2000, when some 11,000 parents of disabled students asked for due-process hearings to try to get more services for their children. This year the Department of Education expects about 14,000 parents to request such a proceeding, which Peter Wright, a special...
...away from the subject. Those members of the film-savvy crowd who stayed afterward for a chat session with Range and co-writer Simon Finch asked as many questions about how'd-ja-do-it as about why'd-ja-make-it. They were more impressed by the medium than by the message...
Almost immediately after the changes went live, dozens of groups formed to protest them. The medium of choice to fight Facebook? Facebook...
...there limits to neuromarketing's reach? FMRI studies are expensive. Brammer says a medium-sized study could cost between $94,000 and $188,000. Less-expensive options can also answer some marketing questions, however. For Unilever, Vienna's Walla recently used a startle-reflex method that measures muscle control of eye blinks to determine that eating ice cream makes people happier than eating yogurt or chocolate. Another drawback of scanners: lying in one is hardly a natural environment to watch TV or spot brands. But anticipated smaller versions that let subjects sit up under contraptions that resemble salon hair dryers...