Word: medium
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...last year on out-of-home campaigns, as billboard advertising is called. That's an 8% increase from the year before in both the U.S. and Britain, while growth in places like China and Thailand is in double digits - a pace that makes outdoor the second fastest-growing ad medium after the Internet. And we're not talking just your standard roadside eat at joe's billboard. Today's outdoor ads are everywhere - on waste cans, taxis, bus shelters, phone kiosks, even gasoline nozzles. Intrusive? Perhaps, but some of them are also interactive at your request. And at a time...
Bernal is famous now, in a way, but it's a new kind of fame, courtesy of a new medium. Viral videos are only a few minutes or even a few seconds long, and they're generally amateur in execution and wildly eclectic in subject matter. Browse one of the websites that hosts them, like YouTube or Google Video, and you'll see drunken karaoke, babies being born, plane crashes, burping contests, freakish sports accidents and far, far stranger things. The one thing they have in common is that people can't stop watching them...
...another as an e-mail attachment. Until the Baby came along, nobody realized that that kind of spontaneous In box--to--In box sharing, following the and-they'll-tell-two-friends model, could ever add up to much, let alone scale to the level of a mass medium. "It wasn't as though a marketing firm attempted to create the phenomenon," says Michael Girard, one of the programmers who helped create the Dancing Baby...
...year-old Midwesterner known as Nornna has so far posted 755 movie clips to YouTube in which she laconically narrates the details of her daily life. The videos are almost excruciatingly prosaic, but they have a huge grass-roots following, and they have made her one of the medium's homegrown celebrities...
...calls the "invasion" of cheap food staples from U.S. and Canadian farmers who enjoy generous government subsidies. But his platform also seems to speak to Americans exasperated by rampant illegal immigration, since it focuses on breathing new life - and smarter investment - into Mexico's ever-downtrodden small- and medium-size businesses. Those companies employ two-thirds of the nation's workforce and could be the key to keeping workers at home instead of in railroad boxcars headed north...