Word: medium
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...billboard as a medium is changing rapidly too, as outdoor agencies transform those once static boards into digital light-emitting-diode (LED) or liquid-crystal-display (LCD) screens that flash new images every few seconds. The dynamic screens allow marketers to fine-tune their messages to rush-hour commuters or soccer moms, depending on the time of day. Lamar Advertising, based in Baton Rouge, La., has converted 75 vinyl highway boards into digital LED displays at a cost of $300,000 to $500,000 each. "Advertisers can change their messages almost instantaneously," says Sean Reilly, Lamar's president...
...with junk food? The Super Bowl and chili! Cartoons and Froot Loops! The Survivor finale and a pitcher of mojitos! Like hot dogs at the ballpark, those sugary, fatty, liver- and heart-hostile delights simply taste better bathed in a glow of blue light. TV is not just a medium. It is a seasoning, a condiment, a secret sauce...
...which started, many scientists think, along a spur of the San Andreas some 60 miles south of San Francisco. Across a Landsat image of the Bay Area, Aagaard's simulation takes the form of a spreading blob of mixed colors that indicate shaking intensities, from low-intensity blue to medium-intensity yellow and high-intensity red. Then Aagaard calls up 1906. The difference is immediately apparent. This time red flows across the landscape like a river of lava, and among the places that glow the brightest is the area around Santa Rosa, just as the ShakeMap says it should...
...Grande by failing to challenge lavish U.S. and Canadian agricultural subsidies-the kind that all too often shut Third World farmers out of First World markets. Moreover, free trade has also failed to generate enough U.S. and other foreign investment in new industries and small- and medium-size businesses-and, as a result, hasn't created enough new Mexican jobs. Even when new jobs do appear, the nation?s unforgiving low-wage business culture-the dark shame of Mexico's political and economic leaders, which NAFTA was also supposed to reform-makes sure that they still often...
...crime business, Tony has largely been the unchallenged boss too. Television has occasionally featured wrongfully accused men (The Fugitive) or misunderstood rogues (The Dukes of Hazzard), but TV has mainly been a good guys' zone. Now there are people gunning for Tony in the TV biz as well; the medium is in the middle of a full-blown love affair with crooks. And we're not just talking Martha Stewart...