Word: medium
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Though that's not to say you can't acknowledge the medium. This past summer, Deanna Reed, principal of the Marie Murphy School in suburban Chicago, started doing Skype interviews and has already considered candidates from as far away as Asia. "The time difference was so great, it was like 1 in the morning for him," she says about a teacher in Japan. "I said, 'Oh, you had to get on your suit in the middle of the night?' And he said, 'No, I have my pajamas on the bottom.' He was fun - he had a real sense of humor...
...high risk of failure, while that risk would be lowest if the White House dispatched a further 60,000 to 80,000 troops. The reinforcement number talked about in many of the press reports on Obama's dilemma - a little upward of 40,000 new troops - represents McChrystal's medium risk scenario. (Watch a video about the soldier's experience in Afghanistan...
...very conspicuous central bank is unlikely to follow suit. With the U.S. jobless rate at 9.8% and still rising, the U.S. Federal Reserve cannot risk a rate increase anytime soon, despite the danger of inflation. Raising rates would add to the burden on U.S. businesses, particularly small- and medium-size enterprises that account for the majority of U.S. jobs. Higher rates would also make mortgages, credit-card debt and other forms of personal financing more expensive, further crimping consumer spending, which accounts for the bulk...
...overnight sensation. Opening two weeks ago at midnight shows in 16 college towns, Oren Peli's haunted-house thriller expanded on Friday to full playdates at 159 venues and scared up a phenomenal $7.1 million. That's $44,475 per screen, making this the highest-ever average for a medium-size release. Paramount Pictures' clever viral media campaign helped, but credit the movie's breakout status to old-fashioned word of mouth and newfangled word of thumb. Twitter strikes again. (See 10 ways Twitter will change American business...
...Murphy, founder and CEO of Izea, says more than 10,000 Twitter users have signed up for Sponsored Tweets since early August. About 700 advertisers, mostly small to medium-size businesses, plus a handful of FORTUNE 500 companies, are using the platform. Marketers have access to the entire database of tweeters and can select whom they want to pay and how much they're willing to dish out. Compensation is based on a user's expertise or passion, how many followers that person has and other metrics, like how often the tweeter's followers click on the links posted...