Word: medium
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...changed everything: the way we eat, the way we socialize, the way we feel about "reality." And almost more than any other medium, TV is always changing itself, reflecting current tastes and redirecting current tastes. On TIME.com this week, I've assembled a list of All-TIME 100 TV shows. It's meant to be not just a list of the greatest TV shows (though greatness was the price of admission) but also a survey of what TV can do--what this influential medium is, has been and is becoming. Here are some of the shows that were instrumental...
...been intermittently fashionable for centuries, from Egyptian henna to the white-powdered wigs and hair of the 18th century. But it wasn't until the 1950s - when the baby boomers were being born and big cosmetics marketers introduced easy dyes for home use, advertising them on the new mass medium of television - that American women began to dye their hair en masse. Until then, women who colored their hair risked being considered trampy adventurers. Clairol's 1956 advertising - campaign slogan "Does she or doesn't she?" was specifically designed to remove the stigma attached to Mae West-Jean Harlow-style...
...combination of content-hungry fans, amateur writers with arguably too much time on their hands, and the Internet as the perfect distribution medium has led to this new Internet phenomenon...
...will be five and six years into knowing what we know and be that much better at it." And the 47-strong customer base that Boeing has for the 787 shows validation of the company's vision and its intent to dislodge Airbus' grip on the medium-range market. Boeing is trying to make the 787 easier to buy too. It offers airlines the choice of two engines, made by either GE or Rolls-Royce. Airbus offers only a customized Rolls-Royce Trent engine because the engines GE offered to A350 customers fit only two of the three versions...
...Delivering the Goods Among all the economic and logistic factors behind BMW's success, you forgot the main reason the German automaker is doing so well: it is making great cars [Aug. 6]. The 3-series is widely acclaimed as the best medium-size luxury sedan and has been for several years. You can do all the corporate restructuring you want, but that doesn't mean your car will be better than the competition. It might mean that you can sell it for cheaper, but especially in the luxury segment, that's not what customers are looking for. Roberto Incarbone...