Word: mediums
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Dates: during 1960-1969
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...Sneezeproof pepper, designed to take the ah-choo out of cooking-out, is now being made by the Albert Ehlers Co. of Brooklyn. Ground to a uniform medium size rather than the traditional ultrafine powder, the new pepper stays put, is not as likely to be blown into noses by passing breezes. Research conducted by the company's laboratory shows that the new grind, with its larger particles and less dust, brings on 73% fewer sneezes than the old kind. Price...
...into U.S.-style competition, Europe's automakers are abandoning their old tendency to concentrate on one class of car. Like Detroit's Big Three, they are now making an effort to offer models suited to every pocketbook and taste. Volkswagen has expanded its line to include the medium-sized (for Europe) 1500 model. The luxurious Mercedes has acquired the pint-sized DKW, and English Ford has turned its Zephyr and Zodiac lines into luxury cars. In a curious alliance of two state-controlled companies, France's Renault and Italy's Alfa Romeo plan joint dealerships which...
...less important, G.M.'s continued emphasis on its medium-priced lines gave it an edge in diversity of product. With their 1962 lines, the other auto manufacturers hoped to persuade the buying public to settle down to a relatively few standard-sized, compact and intermediate models. Gambling heavily on the intermediate Fairlane-which has done well, but partly at the expense of Falcon and Galaxie sales-Ford downgraded its medium-priced Mercury. In similar mood, Chrysler turned the Dodge into a Plymouth-priced Dart, and American Motors shortened its Ambassador. Meantime, to flesh out its own big and standard...
...Ensemble naturally had trouble programming music consistently worth hearing, for the medium's traditional association with band music has laid it open to dull, unadventurous treatment. Gordon Jacob, for instance, may have called his 1928 piece for winds An Original Suite, but I don't know who he thought he was kidding even then. Peter Mennin likewise sticks by an outworn style of folksy nostalgia in his 1951 Canzona. Vaughan Williams' Toccata Martiale, on the other hand, succeeds because his use of national flavor is tied to a distinct personal idiom, and the ensemble fortunately rallied its coordination...
...people seem to mind when a "perfect crime" or a sympathetic criminal is shown on a normal program)--but it is hard to believe that a station with network programs would lose much advertising or many viewers for showing such a film. Whatever future television has as a medium for serious discussion depends on the willingness of local station officials to risk occasional controversy. Recently CBS has been trying hard to give the public something more than escape--witness "Biography of a Bookie Joint," which also wasn't shown in Massachusetts. Too bad the local stations won't cooperate...