Word: mediums
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Dates: during 1960-1969
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...SPACE ODYSSEY. Using all the technical resources of the medium, Director Stanley Kubrick has produced a space-age parable of man's place in the cosmos that stands as one of the most stunning visual adventures in film history...
About 40 advertising agencies are likely to do business in the new medium, including U.S.-owned J. Walter Thompson, Young & Rubicam and BBDO. But the two top French advertisers, Publicis and Havas-Conseil, are well in front. Both have had much experience making advertising shorts that are shown in French movie theaters. "U.S. TV commercials are ahead of us by 20 years as far as techniques and methods are concerned," says Eric Lipmann, a top Publicis adman. "From a creative, artistic point of view, though, we are equals. Besides, we can make our films far more cheaply." Primarily because...
...fear was the shovel. In Manhattan's Dwan Gallery, the newest frontier is called "Earthworks," and the ingredients on display include dirt, worms, rocks, photographs and written descriptions. "Our original idea," explains the gallery's earth mother, Virginia Dwan, "was just to show earth as a medium, but it's difficult to know where to draw the line...
...skidded to 21% since 1965, when it held a peak 31%. Profits have vanished, despite 1967 sales of 500,000 cars worth $896 million. Piling trouble upon trouble, Citroën last year bought Berliet trucks, which has earnings problems of its own, and began tooling up for a medium-size car, still three years off, in cooperation with Germany's NSU. Early this year, having also started work on a fast, Maserati-powered touring car, Citroën went to the government for $60 million. Bercot was turned down flat, and then was hit by the workers...
Finally, Hal David's lyrics deserve an extended analysis, which I won't give them save to say that they're always worth listening to, never in the smallest measure cheap, and possibly harbingers of a revolution in Broadway songwriting. David hasn't completely mastered the medium with his first try, but like Bacharach he can probably count on smooth sailing through the formative stages of his theatrical career. And that's about all even palpable geniuses...