Word: mediums
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Dates: during 1960-1969
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Messages from the media have bombarded Communicator Marshall McLuhan, 56, so rapidly that he hardly has time to translate them all into books. So he plans to publish a hot medium of his own - a newsletter called McLuhan's Dewline. Says the Canadian scholar-turned-guru: "It's going to be a distant-early-warning system to give advance notice to anyone who'll listen." Planned articles: "Love Thy Label as Thyself," "The End of the Muddle Class," and "The Executive as a Dropout." Should some disciples worry that McLuhan might label himself an ordinary editor...
...Galbraith pleads innocent. Is the Wall Street Journal perhaps sheltering an upstart? No. Impeccable leaks lead to George J. W. Goodman, 37, a former Rhodes scholar, novelist (The Wheeler Dealers), onetime writer for TIME and FORTUNE, and now editor of a journal for mutual-fund managers. A shade under medium height, conservatively sheared, dressed and spectacled, Goodman blends in perfectly with the traffic on Wall Street. He is the archetypal mild-mannered reporter who, in times of imminent absurdity, steps behind a typewriter and strips down to his superego...
...when Mrs. Johnson manages to get it out. "All the artists are such shadowy characters," she says, "that it takes months to track them down." To provide designs for issues she has called on the services of Andy Warhol and Quentin Fiore, co-author with Marshall McLuhan of The Medium is the Massage. She is collaborating with Buckminster Fuller on a future issue in which each article will be designed to fold into a geodesic dome or other geometric construction. Also in the works is an issue devoted to the Far East, with scrolls and screens scented with incense...
...tiny slit in its surrounding membrane and drew out several hundred cells with a suction pipette. The cells were then examined for the presence of sex chromatin, a substance found only in female cells. Separated into male and female groups, the embryos were next placed in a culture medium, a laboratory equivalent of a hospital recovery room...
...candidate also can-and does-leak his private polls to the press, particularly when they show him ahead. A favorable poll more than pays for its cost (about $10,000 for a medium-sized state) by swelling the campaign war chest. Says Nixon: "When the polls go good for me, the cash register really rings." On the other hand, a candidate does not want to appear to be a shoo-in, lest his campaign workers slow down and his voters stay home on Election Day. The art of selective leaking is to make it appear that the candidate...