Word: mediums
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Dates: during 1960-1969
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...TIME deserves an Emmy. Television is part Show Business, but it is also part Press, Business, Science, Education, Sport. Art-and much more. By creating a separate Television section [Oct. 13], TIME recognizes television's compelling impact and encourages the medium to ever higher standards of service to the public...
Still, by American standards, Nadav has all the credentials. Medium height, wiry, he has a broad face with sharply etched features. His handshake is firm. His smile slashes clean and white above a square chin...
...suggestion behind these questions goes to the root of Marshall McLuhan's theory that "the medium is the message." McLuhan, the communications gadfly who wrote The Gutenberg Galaxy and Understanding Media, is the proponent of some slap-happy notions (The "jazz babies" of the 1920s caused the Depression by not caring about work). But his most fascinating idea is that television is a "cool, low-intensity" medium that projects a fuzzy image, compared with "hot" print and film. This means that the TV image demands the viewer's involvement by requiring him to complete the picture himself through...
...spirits, after all, have been almost entirely exorcised from parapsychology, and many of their historical manifestations are now considered to have been the result of the supernormal mental powers, conscious and subconscious, of living men and women. (Consider the advantage that PK or ESP ability would give a medium in convincing a circle of sitters that contact had been made with the other side, to say nothing of what such unrecognized powers might lead that medium to believe about the nature of his or her psychic abilities.) We deal now only with the potential powers of the human mind...
There seemed to be no good reason for the Ford Motor Co. Ltd. of Britain even to consider a new car. For those who preferred the compact and medium-sized auto, it was already producing Anglias, Consuls and Prefects; for bigger-car buyers, it was manufacturing Zephyrs and Zodiacs. The market appeared to be covered. Then, Ford planners spotted a potentially lucrative gap. To fill it, they created the Cortina, a car in the Anglia price range but with roominess comparable to the Consul...