Word: mediums
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Dates: during 1980-1989
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Certainly the days of captive audiences and free-spending arrogance are over. "Network television is a mature medium," says Grant Tinker, the former NBC chairman who now runs his own production company. "There is no more audience growth. The universe is what it is." In a survey of top advertisers, Eugene Secunda, professor of marketing at Baruch College in New York City, found that 53% would consider making a significant shift in their ad dollars if the three networks' share dropped to 65%. "You're dealing with inevitable decline," says Secunda. "It's like those folks who kidded themselves that...
...Sermonette just yet. Despite audience erosion, network TV is still the most pervasive mass medium in the country and a powerful tool for advertisers. "I think we've got a long way to go before the house of cards collapses," says Larry Gerbrandt of Paul Kagan Associates. "On any given night, with any given show, they have the ability to attract a predominant share of the TV audience." Alan Gottesman, media analyst at Paine Webber, asserts, "The next thing you will hear will be the turning of the worm. There is an operating cycle of about two years in this...
...good reason, since the idea is crazy. Even Goldman recognizes that the discipline accepted by the Beatles proved liberating. With the album Rubber Soul, he writes, "Lennon was employing the new medium of pop song like a serious artist." In fact, when Lennon could harness his wit and rage within commercial demands, he simply blew away restraints and claimed new territory for the popular imagination. What, then, compelled him to destroy the most successful performing group on earth? Why did he consign his fate to a woman who would later ask friends, "How can that oaf be so successful when...
Gridlock is spreading to suburbs, exurbs and medium-size cities that seldom experienced it before. Highway bottlenecks are occurring on once lonely stretches like I-70 about 60 miles west of Denver, where throngs of cars bearing ski racks turn the interstate into a virtual parking lot each winter. North Kendall Drive, a suburban Miami thoroughfare described as a "road to nowhere" when it was built some 20 years ago, is now almost as choked as Manhattan streets. The number of airports considered by the FAA to be severely congested, meaning they suffer from annual flight delays...
...When word leaked last summer that Israel had secretly test-fired a medium- range missile into the Mediterranean Sea in May, reports said the missile was designed to carry a nuclear warhead and could travel 900 nautical miles, far enough to strike Soviet territory. But intelligence sources now say the exercise had an additional purpose: to test the country's capability of launching a surveillance satellite into low earth orbit...