Word: meds
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Dates: during 1990-1999
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...walks into a major department store in Paris wearing Caterpillar boots, a Jack Daniels cap, Club Med shades, a Cadillac polo shirt and Marlboro jeans. He smells ruggedly of Chevrolet aftershave. He buys a set of Le Cordon Bleu cookware for his wife and a Jeep radio-CD player for himself. To pay, he flips opens his Harrods leather wallet and whips out a Jaguar Visa card. He's branded to the hilt, and the embodiment of European consumerism for the new millennium...
...growing number of European companies, including Club Med, Harrods, Aston Martin, Pernod-Ricard and Land Rover, have taken up the licensing game and are signing agreements at a furious pace. European companies are beginning to grasp that if they don't act quickly, U.S. brands could soon completely overrun their markets with new waves of licensed goods. Even a pioneer like Coca-Cola, which has been licensing in Europe since 1986, views the continent as wide-open territory. "We feel like we've only scratched the surface in Europe," says Coke spokeswoman Susan McDermott. Equity Management, the largest U.S. licensing...
Academic reputation, of course, matters more than male bonding. "I came here in spite of it being all male," says a student who was lured by the demanding pre-med program. But for the time being, Wabash is reaping the rewards of being true to its gender...
Still, the problem isn't universal--Patterson says his two roommates, both on the team, are still pre-med. Eitzmann says many players combine pre-med requirements with their concentration...
Football Coach Tim L. Murphy says that, of the 13 seniors whose academic plans he's familiar with, three are pre-med...