Word: mega
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Dates: during 1980-1989
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Among other things, Goizueta unleashed the blizzard of mega-brand marketing that produced Diet Coke, Cherry Coke and (still being tested) Diet Cherry Coke, not to mention new Coke and the hurried reincarnation of old Coke as Coca-Cola Classic. He shook up the company's mostly franchised bottling operations, causing about 100 of the outlets, supplying roughly 70% of the U.S. market, to change hands. Goizueta's most radical step has been to overturn the cash-heavy financial management championed by longtime Coca-Cola Chairman Robert Woodruff. During Goizueta's reign, Coca-Cola has borrowed $1.3 billion, mostly...
...most important and necessary ticket to a career in teaching and research. Aspiring professors spend thousands of hours and dollars to prepare themselves for the rigors of instruction and scholarly investigation. But some would-be academicians are choosing a less traditional path to apply their intellectual training: in the mega bucks world of big business...
...last time the Southern states formally banded together to assert their political will, the Civil War broke out. Nothing quite so cataclysmic is likely to ensue from Dixie's creation of a "Mega Tuesday," the first great regional primary. But the rush of Southern and Border states to join in a plan to hold primaries on the same Tuesday early in the 1988 election season--March 8, to be precise--could produce the greatest change in the way party nominees are chosen since the reform movement of the 1970s...
...nominating conventions will be on the line. Duke University Political Scientist Joel Fleishman calls the regional primary "a logical extension of the South trying to find its place in the sun." Texas State Senator John Traeger, chairman of the Southern Legislative Conference and a leading proponent of the Mega Tuesday idea, puts it even more emphatically: "The South has risen again...
...BEEN A year since Katt's mega-best-seller took the reading world by storm. Now, he is in the midst of coming to grips with his life, by writing a personal account of the Vietnam War. But his aunt suddenly hangs herself and leaves him the house. Strangely, he cannot bring himself to sell the old thing, and is drawn back into the evil vortex...