Word: mega
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Dates: during 1990-1999
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...House; 365 pages; $24), subtitled Recollection, is by James Salter, a prime specimen of that increasingly endangered subspecies, the "writer's writer." Salter is vastly admired by critics and fellow novelists for a rich, evocative style and storytelling marked by understated elegance, but his sales are well below the mega-level. His peers are right: Salter deserves a larger audience...
...should also point out that as news director for Pathfinder, Time Inc.'s mega info mall, and a guy who makes his living on the Web, I know better than most people that we're hurtling toward an even more intrusive world. We're all being watched by computers whenever we visit Websites; by the mere act of "browsing" (it sounds so passive!) we're going public in a way that was unimaginable a decade ago. I know this because I'm a watcher too. When people come to my Website, without ever knowing their names, I can peer over...
...chosen months ago for what was expected to be a snoozer of a speech to Mac enthusiasts by Amelio. Jobs has assembled an army of showmen to orchestrate his--and Apple's--return to competition. There is theatrical lighting and a concert-quality sound system. He stares at the mega columns with the Apple logo cut into them, grimaces at their "Hitlerish" appearance, but decides it's too late to do anything about them. Then he sets to work on his slide-show presentation--run from an IBM ThinkPad. The software, thank heaven, is from his old company, NeXT...
...publicity: his biggest album, No Fences (1990), sold more than 13 million copies, but his latest, Fresh Horses (1995), sold just 4 million. The Central Park concert, which was free (the $11 million bill was footed by Brooks and HBO, which aired the show) was originally conceived as a mega-infomercial for his new CD, Sevens, which had a release conveniently...
...help drug addicts, Scientology uses a technology which combines exercise, mega-vitamins and use of a sauna. The technology has taken over 1 50,000 people off drugs, according to Jentzsch...