Word: megacorp
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Dates: during 1981-1981
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...real oddities of the ice cream industry is that business firms ranging in size from megacorp down to mom and pop can all do very well. No company can be said to dominate; Dart & Kraft, which makes Sealtest and Breyers ice cream, is in first place with sales of $337.3 million in 1979, but its market share is only 12.2%. Borden, with $257.8 million in sales and a 9.3% market share, comes second; Lever Bros., which owns Good Humor, is in seventh place with $62.9 million in sales and a 2.3% market share; and Howard Johnson is ninth with...
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