Word: megamarket
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Dates: during 2000-2009
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...Department of Agriculture (USDA) involving 143 million lbs. of raw and frozen beef. Currently, IdentiGEN is operating in Europe, where the mad cow crisis in the mid-'90s led to the establishment of a comprehensive system of traceability. All pork and beef products sold at the U.K.-based, worldwide megamarket TESCO, for example, have been logged by IdentiGEN and stamped with the IdentiGEN DNA TraceBack seal of approval, as are 75% of beef and pork products sold in Ireland - the seal proves that the meat originated where the supplier says...
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