Word: megaplex
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Dates: during 1990-1999
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...MEGAPLEX EXPERIENCE
...modern megaplex doesn't come cheap. Even though it tends to attract more patrons willing to shell out for those $6 bags of popcorn, each snazzy new location, complete with stadium seating (for unobstructed views) and ear-shattering digital sound, costs in the range of $15 million to $25 million. Moreover, theaters still retain only 50% of ticket revenues, handing the rest over to the studios and relying on concessions for the big bucks. Add to that the fiscal drain of shutting down "older" multiplexes (relics around for a decade), and it's no wonder that the bottom lines...
...politics aside, however, Belfast is a pretty nifty place for the 20-something American college student (myself, for example). There are gobs of cosmopolitan student pubs at the center of town, serving up truly amazing amounts of alcohol seven days a week. There's a ten-screen megaplex just down the road offering unlimited movies all summer for the ridiculous price of $35.00. There's an internet cafe, great Indian food and the BBC broadcasting commercial-free 24 hours a day, seven days a week...
Riding the critical success of Everest, IMAX Corp., of Mississauga, Ontario, plans to expand by taking this sensory overload to a megaplex near you. "The company is going through a huge shift from institutional sites into more commercial sites like multiplexes," says Kevin Skislock, a senior analyst at investment bank L.H. Friend, Weinress, Frankson & Presson...
...Freshman Union will be transformed into "an attractive, light-filled" humanities megaplex, housing departments from Folklore and Mythology to Women's Studies, according to Philip Parsons, director of planning for Faculty of Arts and Sciences...