Word: megoing
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...agenda. But he wasn't all high seriousness; if you spoke to those who worked with Oz during his time at Newsweek in the 1960s and 1970s, what came across above all was his sheer sense of the fun of it all, epitomized by an intolerance for cant and MEGO ("my eyes glaze over") prose. He constantly searched for great writing and great writers and displayed a puckish irreverence that recognized that readers needed to be entertained as well as informed...
Tinkerbell's conservative sales approach, though, is now under increasing pressure from tough new competitors. Major toy manufacturers, including Mattel, Remco, Ideal, Hasbro and Mego, have introduced broad lines of make-believe makeup. Toy and Hobby World magazine lists Remco's Crayon Children's Play Cosmetics as currently the top-selling brand. Remco also tempts the tots with Blue Ice Eye Shadow and Sweetheart Pink Lip stick. Hasbro offers a Fresh 'n Fancy kit that allows the girls to mix their own makeup colors. The prices of these play cosmetics range from $1 for a small...
...live in interesting times," wouldn't seem a curse to a journalist. Editors deal in novelty and discovery; the negative and less talked-about side of this is knowing when to spare the reader the overfamiliar. Newsweek editors were once oddly attached to a cynical acronym, MEGO (My Eyes Glaze Over), applied to subjects they didn't want to hear more about. But anticipatory boredom can lead to being sated by a subject without having fully explored it. When the news trails off but the space or the air time to be filled is as large as ever...
Heard about the new Sonny and Cher dolls? Wind them up and they break apart. Well, not exactly, but starting in May, kids who are bored with their Barbies and Kens will have pint-sized versions of the TV couple to cuddle. That's when Mego International, makers of Batman, Robin and Star Trek dolls, will launch a $1 million ad campaign to market 12½-in. versions of Sonny and Cher to the moppet set. The Sonny doll will come with a twelve-piece wardrobe (including a sparkling silver lame jumpsuit), while the little Cher will have...
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