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...blogs, the 2004 cycle was full of such moments. In 2008, be prepared for the next stage, a combination of encounters with the future and the past. And what they will have in common is a personal touch. "From now on," says Republican National Committee (RNC) chairman Ken Mehlman, "a smart candidate will reach you through your cell phone, your friends, the organizations you belong to and the websites you visit...

Author: /time Magazine | Title: Campaigns: An Eye On The White House And An Eye On You | 3/12/2006 | See Source »

...want to listen, so a few years ago both parties started coaxing as much personal information as they could out of donors and party members. The Democrats gave their database of roughly 6 million people an awesome name: Demzilla. The Republicans' has less flash but more e-mail addresses (Mehlman puts the tally at 15 million) and Laura Crawford...

Author: /time Magazine | Title: Campaigns: An Eye On The White House And An Eye On You | 3/12/2006 | See Source »

...team leaders" who, in exchange for VIP treatment, like getting to shake hands with the President in front of Air Force One, would voluntarily talk up Republican policies to their friends. "It's one of the reasons I think we doubled our support in Ohio among African Americans," says Mehlman. "Rather than running a television ad, we had thousands of feet on the street. If a fellow member of your PTA tells you that George Bush cares about education, that has credibility that a paid canvasser or an ad will never have. You'll see a lot more of that...

Author: /time Magazine | Title: Campaigns: An Eye On The White House And An Eye On You | 3/12/2006 | See Source »

Those who were offended by Mahtani’s comment generally agree that it’s okay for Democrats to criticize President Bush—or even Ken Mehlman, Dewey’s equivalent on the national stage—but they feel that such criticism is off limits when it comes to our fellow students. Unfortunately, when Harvard undergraduates publicly air ignorant and offensive beliefs, we tend to give them far more slack than they deserve. For some of us, it appears, loyalty to Harvard comes before responsibility to the broader community. Dewey attacked the queer community...

Author: By Samuel M. Simon | Title: Screw Civility | 3/2/2006 | See Source »

...party official told TIME that "the chairman is working with McCain just like he's working with other '08 aspirants and it's in his job description to do so." But there is no question that Mehlman's offer was another sign of warming between the party establishment and its frontrunner. "Obviously," said a McCain ally, "we're gonna take him up on the offer...

Author: /time Magazine | Title: GOP Offers McCain Helping Hand | 2/17/2006 | See Source »

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