Word: meili
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Dates: during 1980-1989
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Upscale, educated and destined to become model consumers, the spring-break crowd has become a prime target for advertisers eager to turn the affluent young into lifelong customers. "It's a good break from all the sun," said Brett Meili, a junior from Northwestern University, of the promotional games and events laid on for the students. "Whether I will buy the products, I don't know, but when I see the stuff in the store I'll remember I was jumping up and down for it in Daytona...