Word: mejores
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...Todo es mejor" ("Everything is better"), says one old man, dismissing my question about life after the revolution with a wave of his knarled hand. For much of this century he tilled the land, and, like many Cubans, was able to work only sporadically. Now he is a member of the self-contained rural cooperative Jibacoa, a dairy farm outside Havana with its own shops, schools, and health care facilities. Farmers who decide to join these rural communities receive payment for the sale of their farms and move to the state farms, where they are paid by the state...
...guttural Spanish that many of the assimilated Aymara speak, "Harina barata, muy barata"--Flour, very cheap. I looked at her and smiled. Sensing a potential customer with mucho dinero, she put down her knitting and tried to entrap me: "Solamente tres pesos por kilo. No puede encontrar mejor"--Only three pesos, you can't find better. I mumbled in my broken Spanish that I was only looking, and turned away before I would see her disappointed look...
...Mexico City they remembered that when word of his death came, lightning had been flashing in the darkened sky. At that moment, the crack of balls and shouted bets in the pelota courts had died away, and the voice over the loudspeaker had intoned, "Se murió el mejor" (the best is dead...
...Cure. Biggest job was to persuade Latin Americans to ask for a U.S. aspirin instead of I.G.'s Cafiaspirina-a trade name that had been synonymous with aspirin below the border for 25 years. Sterling hit on the name of Mejoral (derived from mejor, meaning better in Spanish) and let fly with a terrific sales campaign that has left South Americans groggy-but full of Mejoral. During 1942 "Mejoral es mejor," Sterling's new slogan, poured from 230 radio stations in 7,000 half-hour programs, 5,200 quarter-hours, 4,700,000 spot announcements. (In parrot-loving...