Word: mel
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...publicity strategy. Even as Disney and Walden push to make “Wardrobe” the next mega-event in worldly cinematic fantasy, they have begun mobilizing the legions who swear by the Narnia books’ allegorical Christian themes.Last year, Motive Marketing worked through churches to make Mel Gibson’s “The Passion of the Christ” a smash hit. In an effort to reach out to Narnia’s most devout fans, Disney and Walden hired Motive to employ some of the same faith-based promotion methods...
That devil-may-care charm, plus what director Lasse Hallstrom calls "those eyes and that physicality," twigged the antennae of Amy Pascal, head of Columbia Pictures, who took him under her wing and laid out a buffet of starmaking career moves. In short order, he was Mel Gibson's son in The Patriot, and then--without so much as an audition--he was given the lead in A Knight's Tale. The posters proclaimed, HE WILL ROCK...
...Although she eventually adds that her life goals are also to save the Arctic and stop global warming, Walters takes her lobbying only so far. On first trip to Washington, last spring, she tried unsuccessfully to get a meeting with Florida Senator Mel Martinez, her mother says. Before this trip, Savannah said she was considering sitting outside Martinez's offices until he gave her an audience-but later decided that she didn't have time. She did, however, manage to squeeze in outings to the National Zoo and the International Spy Museum. Walters may have a stump speech, but there...
...credit, the actor-director-adapter approached this job not as a solemn duty or an egotistic stunt, but in the sensible belief that the greatest work in dramatic literature damn well deserved to be filmed in full. Next to this, all other movie versions, from Laurence Olivier's to Mel Gibson's, seem like samplings--a Reduced Shakespeare Company run-through of Hamlet's greatest hits...
...Magoo, which I turned down. The other was a film called Mousehunt. That was it." Nobody questioned his talent. They just couldn't figure out what to do with it. When The Producers came calling, it was hardly a sure thing. A screen-to-stage adaptation of a Mel Brooks comedy three decades old, it has no hit songs and very little in the way of witty dialogue. The plot is tinsel-thin: Max, a crooked Broadway producer, and his nerdy accountant Leo concoct a scheme to make millions off a show that's calculated to flop...